The company Louis Erard & André Perret was founded in 1929 by Louis Erard in La Chaux-de-Fonds, Switzerland. The first Louis Erard watch was created in 1931 and since then every timepiece of this brand is made in Switzerland, respecting the principle of Haute Horlogerie. For a brand like Louis Erard, this means that a mechanical watch is not a machine but a living being. Louis Erard watches are currently divided into six collections: 1931, Emotion, Excellence, Heritage, Sportive, and Romance.