Longines was founded by Auguste Agassiz in 1832. Its winged hourglass logo is the oldest registered for a watchmaker. The company is known for its “Aviators” watches and provided timers used at the first modern-day Olympics in 1896. In 1899, Longines went to the North Pole with Arctic explorer Louis Amédée de Savoie. It was the first to use automatic timekeeping for the Federal Gymnastics, at Basel in 1912. In 1972, Longines was the first world watch maker to introduce a LCD-display watch on the consumer market. In 1980s there were a series of ultra-thin designs following another world record of Longines in 1979 – the thinnest quartz watch called the Feuille d’Or (it was just 1.98 mm thick). Longines remains a widely recognized name in sport watches and chronograph and is owned by the Swatch Group.

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