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Invicta was founded in 1837 by Raphael Picard in La Chaux-de-Fonds, Switzerland. The Picard family had owned and operated the company which produced Swiss mechanical timepieces offered at modest prices until the quartz movement revolution of the early 1970s. In 1991 the company was purchased by a United States-based investment company and the headquarters were relocated to Hollywood. Invicta has 18 watch series and for its watches are used, ETA, Sellita, Ronda and Citizen/Miyota mechanisms.