The company was founded in 1994 by Oliver Ike and Marc Newson who is known for designing his Pod line of watches.Newson’s award-winning shapes and watch cases of gold, silver, and titanium (each signed and numbered) made his watches among the most exclusive pieces of jewelry in the world.The company went bankrupt in 2003 and in 2006, it was relaunched with different partners. Ikepod is well known for its clean and minimal lines as well as for the Hourglass.