Hublot is a Swiss enterprise creating luxury watches and founded in 1980 by Italian Carlo Crocco. He designed a watch that he named the Hublot after the French word for “porthole”. The watch that he created featured the first natural rubber strap in the history of watchmaking. It took 3 years of research to create the strap. Despite failing to attract a single potential customer on the first day of its debut at the 1980 Basel Watch Fair, the watch quickly proved to be a commercial success with sales in excess of $2m in its first year. In late 2003, Jean-Claude Biver, then president of Swatch Group’s Omega division, met Carlo Crocco and Biver assumed duties as CEO, becoming a board member and minority shareholder in Hublot Watches. Hublot has 50 Boutiques all over the world and is a sponsor for football teams, championships, Formula 1 etc. Hublot also partnered with the Archaeological Museum of Athens in presenting Hublot’s “Tribute to the Antikythera Mechanism” movement. The Hublot movement officially joined the National Museum’s collection on the 5th April 2012 and will now be on display alongside the remains of the original mechanism.