Corum was founded in La Chaux-de-Fonds, Switzerland by Gaston Ries and his nephew, Renee Bannwart in 1955. Corum’s claim to fame came early on when the company introduced a watch made out of a $20 gold piece which was an instant best-seller. Corum is also known for the “Admiral’s Cup”, that was introduced in 1960, the “Artisan Timepieces”, that is defined by beautiful dials depicting wild animals, exotic locales, or even historic scenes (all of them limited edition masterpieces of some of the very few craftsmen left who are familiar with the immensely time consuming techniques used in these watches) and the “Golden Bridge” which is a unique collection in the watchmaking world.