Chopard was founded in 1860 by Louis-Ulysse Chopard. He created his L.U.C manufacturing company in Sonvilier, Switzerland at the age of 24, specialising in pocket-watches and chronometers. In 1963 Paul-André Chopard, the grandson of the founder, sells Chopard to Karl Scheufele III, a young goldsmith and watchmaker contributing to the modernization of the company. In 1976 the company introduced the Happy Diamonds collection, watches of which featured mobile diamonds that floated freely between two sapphire crystals. The partnership between Chopard and the Mille Miglia, the legendary classic car rally in Italy, started in 1988, when he created the 1000 Miglia watch collection in conjunction with Karl and Karl-Friedrich Scheufele’s personal passion for collectors’ cars. Father and son have personally participated every year in the 1000-mile race from Brescia to Rome and back. Chopard has been awarded for the technical and aesthetic excellence of its watches (2009) and has been involved for many years in a number of patronage activities covering a variety of fields including medicine, ecology, art and culture.